The #BEMORE Campaign

The Keep Moving organisation is a Not-For-Profit Organisation which focuses on the benefits and positive impact of outdoor activities.

The “Be More” campaign's goal it to inspire people to get outdoors and be more like the wild animals in nature. The three wild animals used are a lion, rhino and dolphin.
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Powerful, courageous, social - these are some of the positive messages used to show individuals and society why it is so important to embrace the outdoors in our daily lives, both for our physical and mental well-being.

The campaign comes with the question “Which #BEMORE animal are you?”. This creates a talking point within the campaign, encouraging individuals to think of the animal that best resembles them and, as a result, motivate them to be more active in their daily lives.

This message can be shared across many channels and touch points, sports water bottles being a prime example.

I brought the identity into the digital presence with inspirational call-to-actions and motivational statements to ensure the bold personality runs through every single touchpoint, online and off.

I used a combination of imagery treatments, bold typography and a modern colour palette. The results are a powerful and vibrant identity to celebrate strength and confidence.