TRIMATTER - Branding Concept
While it was not my first time working on a brand for a client working on industry maintenance, it sure was the one that got me frustrated the most.
TRIMATTER is a group of three specialized industrial companies that decided to merge into one single power unit. They were well known for their professionalism and close first-person approach with their clients. Following that clue, I played around with the letter "T" and got a nice result, mixing one ring and one hidden equilateral triangle - my goal was to emphasize the union, seriousness, and stability of this new company.
Even though they did approve one of my ideas for the branding, this one got lost in the way and I never got to experiment with this potentially fun and geometric branding project.
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