Purpose Field Guide Cards
Ahh the age old conversation about "purpose". These cards didn't make the final cut for a field guide project I did last summer, but look, they're serving a new purpose! The client asked me to design a box of items you'd find in a vintage field guide kit with the theme of "finding one's purpose." I did some research on nautical flags and designed and illustrated these cards that spell out "purpose" through the Semaphore Flag Signaling System. The hope was create a clever and story-driven way to guide people towards their purpose.
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compass
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los angeles
nautical
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playing cards
purpose
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vintage cards
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wes anderson
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Posted on
Apr 4, 2024
More by Beth Mathews View profile
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