Branding evolution for the next-generation of pension planning

Our brief for Penfold was to finalise their existing branding, improve the conversion of their landing page, and assist with the implementation of branding on their marketing campaigns. Penfold’s aim was to elevate its narrative beyond the cliches surrounding the pensions industry and resonate with younger customers in particular, so it was essential that the branding reflected this and the landing pages were designed to be especially impactful on mobile.

Read more on our design thinking here.