The Original Stretchlace: Packaging Design

Packaging design work for @theoriginalstretchlace! The Original Stretchlace (featured on Shark Tank!) had their branding in place, but were looking to expand out their packaging for a new line of products. Stretchlace products help solve problems by turning every shoe into a slip-on, giving you the freedom to wear whatever shoes you like while elevating comfort, and providing ultimate ease-of-use.

The brand has a unique, signature style and Stretchlace wanted their packaging to continue to display their range of stretchy shoelaces. I created 5 custom package designs for them with hand drawn illustration and type to help display the uniqueness of each product and to showcase how valuable their products are.