Authentic Ego - Branding & Packaging
Authentic Ego helps people stop fighting with their skin and reclaim their skin’s natural power to heal itself with fungal acne-safe skincare. AE's brand story is rooted in science, healing, and self-empowerment.
We designed a minimal and sophisticated visual identity with a touch of fun. We chose neutral, tan, and skin tone colors mixed with clean, simple, yet modern typography. To elevate and enhance the overall identity we created a set of abstract, elegant, and dynamic lines inspired by geometry and science. The logotype design encompasses their 4-pronged approach to skincare for treating and preventing acne - the 4 dots gradually diminish, similar to how acne spots heal themselves and eventually disappear.
SERVICES
Branding
Packaging
Shopify Website
Newsletter Campaigns
Social Media Templates
TEAM
Brand Strategy & Messaging - Jill Wise
Visual Identity Design - Necula Creative
Product Photography - Weekend Creative