Sally Loo's Brand Identity

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Brand identity project for a well beloved, local cafe in San Luis Obispo, CA

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Sally Loo's Secondary Branding Elements badge brand identity hand lettering lettering restaurant logo script logo visual identity

Sally Loo's Secondary Branding Elements

November 18, 2019

Some secondary visual elements for Sally Loo's Wholesome cafe. Check out the full case study here.

Sally Loo's Coffee Packaging Suite brand identity branding coffee coffee packaging package design packaging

Sally Loo's Coffee Packaging Suite

March 04, 2019

The full suite of coffee labels, ready to roll with whatever coffee Cacti Coffee Roasters happens to be roasting in a given week. Check out the full case study here.

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Sally Loo's Coffee Label branding coffee coffee bag coffee packaging label packaging packaging design typewriter

Sally Loo's Coffee Label

March 04, 2019

I got to work on this typewriter-friendly coffee packaging concept for Sally Loo's Wholesome Cafe and Cacti Coffee Roasters. Shawn Clark of Cacti takes the time to hand-type all of beautiful, granular details about the coffee he roasts o...

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Sally Loo's Lettering flared serif hand lettering lettering retro type typography vector vintage

Sally Loo's Lettering

February 09, 2019

Some supporting lettering for the Sally Loo’s identity system. To keep a handmade vintage feel, I took a Pinterest deep-dive looking at and sketching letters from antique fruit crate labels. Highly recommend this technique not only to de...

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Sally Loo's Badge Logo brand brand identity hand lettering illustration lettering logo logo mark milk pail milk pitcher vector vintage

Sally Loo's Badge Logo

August 26, 2018

Secondary mark for the Sally Loo's identity system. We wanted the brand mark to signify the quality ingredients Sally Loo’s sources weekly from local farms here on the Central Coast, and eventually settled on a simple illustration of a v...

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Sally Loo's Logo brand brand identity branding hand lettering lettering logo script type

Sally Loo's Logo

August 17, 2018

An alternate colorway.

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Sally Loo's Logo brand identity branding hand lettering lettering logo logotype script type typography vintage

Sally Loo's Logo

August 16, 2018

Really excited to share the new logo I’ve been working on for a local cafe. I had a lot of latitude to explore lettering styles, and we knew we wanted something approachable and homey with a touch of vintage flair. In the end we settled ...

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Cafe Icons branch cafe floral handmade icon icons ink milkshake minimal restaurant sketch spoon

Cafe Icons

August 09, 2018

A few icons that are a part of a larger identity system I've been working on for a local cafe. Finding that balance of simplicity and legibility while trying to retain that hand drawn aesthetic is tough! Hats off to icon designers who ma...

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