Brand Illustration Exploration for a Fin Tech Company

Long time no see! The new year came with lots of exciting projects and it's been crazy busy lately.

Here are a few shots from a rejected style concept for a fin tech product. We moved away from the cuteness to strive for a bolder tone of the visual language.

Looking forward to seeing how this project would develop. It's the first time I'll get the chance to create a whole illustration system with a style guide and everything and it's really exciting! 🔥