Branding on Purpose Workbook

I wrote, illustrated, and designed this 200-page Brand Workbook. It guides the reader to clearly define their companies purpose through 8 exercises to create a brand strategy as a foundation for all verbal and visual communication. How to create a design framework rather than a confining brand standards guide to liberate the creative when developing the brand. How to make the brand the physical "sign" or outward manifestation of the purpose.