7 Sins bar and restaurant logo animation

7 Sins' brand is all about the colour. Inspired by the idea that each letter of the typography has been snatched from a different carnival, it only felt right that each one had it's own colour.

From then on we built the brand style around focusing on each of these colour match ups, which finally led into exploring how the 7 Sins logo itself could vibrantly flutter between each colour scheme.

(Part of my brand design work at Persona Studio.)