Featured Guide

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I'm working on a redesign of Tradecraft (the ConvertKit blog) and wanted to share this little design element: a featured guide block. The idea is that the content team can choose which guide shows up as "featured" on the blog homepage.

People can download the guide (clicking that side of the CTA would bring up a form to be sent an email with the PDF) or read it online (clicking that side will send you to the first page of the guide on the blog)

I'm not so sure about the double CTA and how best to make that work! Any feedback?