Evolve Custom iPad Lettering
Can your brand evolve?
Trends and opinions change so often these days that your brand needs to able to roll with the punches and adapt and evolve where necessary.
There must be an aspect of timelessness in every brand, but on top of that you need to have your brand foundations set it something that can adapt.
If your brand is based off of just your logo, colours, and design. How are you supposed to evolve when the time comes?
This is where proper branding foundations come into play. You mission must be clear, your purpose must me outlined and at the forefront of what you do.
Both visually and mentally.
I'm going to say it again - branding is more than just a logo.
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