Rascal - tastebuddies

A really fun project this one. I started with doing some important research on the Hot-sauces category. We found a need for more nuanced, fun sauces that aren't about 'hotness' per se, so 'Rascal' was born. A fun and accessible brand that sells chili-sauces, pickled veggies and more fun tastebuddies for your kitchen.

Full case study here: https://www.behance.net/gallery/103248293/Rascal-tastebuddies