The Sanchez Center
Logo design for The Sanchez Center.
The Sanchez Center is a group psychotherapy practice serving the Washington, D.C. area. They provide mental health services to young professionals.
The tone and voice of the logo needed to have a welcoming and calm feeling to it. The serif font’s letters have sharp edges to them to bring structure to the look and keep the logo feeling gender-neutral, and the lowercase treatment to “Sanchez” helps to soften the logo.
branding
branding concept
color palette
concept
design
logo
rejected logo
rejected logos
therapy
typography
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Posted on
Apr 6, 2020
More by Kristina Lakeway View profile
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