Getting Started Dashboard

Most of our users at AWeber are small business owners who use email as just a part of the business that they are really passionate about.

It's important that we help the people who use AWeber get comfortable with using our tool as quickly as possible, so they can get back to what they love to do.

We recently split test and experimented with our "Getting Started" element quite a bit to get to these simple, focused blocks that we present to all new users. This variation saw improvements across the board in the number of people performing actions that correlate with success and stickiness with AWeber.