Citrus

Project Title: Citrus Zest Cocktail Illustration

Concept Overview: This digital illustration captures the refreshing essence of a citrus cocktail, ideal for use in summer promotions or beverage menus. The artwork uses a vibrant, monochrome orange background to enhance the visual appeal of the ice-cold drink adorned with a slice of lemon.

Design Process: The illustration was crafted using vector graphics to achieve clean, precise lines and flat color fills that emphasize clarity and simplicity. The choice of a minimalist style highlights the drink's elements, focusing on the texture of the ice cubes and the transparency of the glass.

Color Scheme: The use of a bold orange background not only complements the lemon garnish but also evokes warmth and vitality, making the beverage appear even more inviting.

Objective: The goal was to create a visually appealing and straightforward illustration that could easily be integrated into both digital and print media for marketing purposes.