Over the counter medicine app
How to inform consumers more about ingredients contained in over the counter medicine.
By replacing the branded elements creating one brand, colour categorised by type of active ingredient, allows the ingredients to be the main focus for the user. With two paths, one to view the whole range and one for symptom checkers giving suggestions on which medicine and the quantity advised, allows users to have a more detailed understanding prior to purchasing. By replacing wordy text with infographics also accessible information.
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Posted on
May 6, 2020
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