Benetton In Page Nav
In e-commerce, I feel like the default nav solution is a mega menu despite all data pointing to their terrible performance. When redesigning Benetton, we pushed hard to move beyond mega menus and develop some interesting patterns for in-page navigation, giving users simpler choices, one layer at a time. This little execution was of my favorites on the project.
Working in collab with Aude Degrassat, Daniela Fernandez, Pawel Postrzednik, and Nicole Burrow.
digital
ecommerce
fashion
mobile
nav
navigation
navigation menu
product design
product strategy
strategy
ui
ui design
ux
ux design
web design
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Posted on
May 6, 2020
More by Cameron Worboys View profile
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