PERC identity
When you're in the middle of a pandemic and need to whip up an identity fast, good old Helvetica to the rescue. Goal was authoritative and serious... and "Can you get us a logo in an hour?" Sure, why not?
Partnership for Evidence-Based Response to COVID-19 (PERC) is a public-private partnership that supports evidence-based measures to reduce the impact of COVID-19 on African Union Member States. PERC member organizations are Africa Centres for Disease Control and Prevention, Resolve to Save Lives, the World Health Organization, the UK Public Health Rapid Support Team, and the World Economic Forum.
PERC collects social, economic, epidemiological, population movement, and security data from 20 African Union Member States to help determine the acceptability, impact and effectiveness of public health and social measures for COVID-19.
