SoFi referral program entry point test

As part of SoFi's referral program, we tested these three visual treatments to see which approach would get the most clicks: 1) a prominent, banner-like button with some sparkle illustration elements, 2) no callout, and 3) a simple chip. Which do you think won?

Posted on May 19, 2020
Rebecca Goberstein
Product design lead

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