Air Jordan

Inspired by the documentary "The Last Dance" produced by netflix, I developed a study of colors, typography and how this could possibly be applied.

"WILD LIKE MIKE" was the creative concept. The color palette is inspired by the Bulls uniforms that Michael Jordan wore in the years of the titles, the other graphics inspired by his mentality, speed and strength.

Full project https://www.behance.net/gallery/97196071/Air-Jordan-Concept