Genesis: Brand Experience I

Content from the Genesis Brand Experience, an experiential installation at Toronto's Pearson International Airport. The activation consists of 11x 55" displays and a projection-mapped Genesis G70. Content flows seamlessly between screen and projection, telling a story of mindful innovation.

Credits: Thinkingbox, Innocean Worldwide, Genesis Motors
My Role: Design Director

See the full case study here: https://shelleyadamson.com/work/genesis-brand-experience/