Adidas Lightstrike - logo animation

I had the pleasure of animating six word-marks for Adidas. Here’s the first one;

LIGHTSTRIKE

Product → adidas lightstrike is redefining the next generation of speed with a super-light midsole designed for lightweight movement, while still retaining superb responsiveness.

Motion → To convey the feeling of lightness and speed, I created a super swift light-streak effect that comes in hot, and slowly eases into place.

See more on Bēhance:
https://www.behance.net/gallery/99172621/Adidas-Wordmark-Animations?tracking_source=for_you_feed_user_published