Adidas Primeknit - logo animation

I had the pleasure of animating six word-marks for Adidas. Here’s the second one;

PRIMEKNIT

Product → adidas primeknit is precision-engineered performance fabric, designed for versatile and dynamic fit exactly where you need it. Seamless zones combine strength and performance with smooth comfort to ensure you can move without distraction.

Motion → The primeknit wordmark is based on schematic knitting patterns. My approach was to create a thread forming a rectangle, and use that as a building block to rebuild the typography. This resulted in simple lines, or threads, forming a more complex structure. Just like the primeknit technology itself.

See more on Bēhance:
https://www.behance.net/gallery/99172621/Adidas-Wordmark-Animations?tracking_source=for_you_feed_user_published