Adidas 4D - logo animation

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I had the pleasure of animating six word-marks for Adidas. Here’s the third one. The rest is still confidential.

Adidas 4D

Product → adidas 4D uses athlete data to create the perfect 3D printed midsole for city running. Every cell on the 3D printed lattice is precisely coded to inform its position and angle before being crafted from liquid, light and oxygen.

Motion → There are subtle references to the production process in the animation of the adidas 4D logo. It involves a combination of 2D and 3D motion but remains in the minimal black and white aesthetic it shares with the other logo animations.

See more on Bēhance:
https://www.behance.net/gallery/99172621/Adidas-Wordmark-Animations?tracking_source=for_you_feed_user_published