OKTOBERFEST label design

I've been working with High Cotton Brewing, a local Memphis craft brewery, for over a year developing new branding for their expansion into wider distribution.

Included in that expansion is their line of seasonal releases, starting this fall with their unique Oktoberfest.

My approach to this design was to utilize a character we used in last year's Memphis Oktoberfest poster and combine that with traditional German Oktoberfest label design. The result is something truly unique and fun accenting the strong flavor and vibrant coloring of the brew itself.