OBI Craft

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Challenge and group project ● 2020

The objective of Reply Creative Challenge 2020 was to design a completely new service or business model concept for German bricolage company OBI, starting at the customer journey up to the mockup, taking into consideration ideas on how to change the stigma and mindset around DIY projects being hard to do or expensive by providing users with:
1. a guarantee of success
2. support when needed.

Head over to Behance to discover the full process:
https://www.behance.net/gallery/100801201/OBI-Craft?

Press "L" if you like it :D