Full Package Identity

My pal Sam Soffes is starting a new consulting service and asked me to do an identity for him.
All he asked was for something "package-y" :) I kinda know his tastes, so i whipped something up that i knew would be his jam, turns out it was! http://fullpackage.co

This was all hand drawn in illustrator with the pencil tool (except the font, which is Signal No1 D). Stat to finish was just under 3 hours; I was inspired so it just came out of me.

Check the attachment for the full spread.