Odds On VC T-Shirt
The Naming:
“Odds On VC” ticked all the boxes on our naming wishlist: clever, easy to say and spell, ownable, and reflective of the fund’s purpose. The name alludes to how the fund proudly rolls the dice on untested, green founders, and how it welcomes strange and experimental ideas.
“Odds On” as a phrase also opens up all kinds of playful messaging angles around “betting on” and “going all in on” student founders with bold ideas. And the beautiful repetition of the “o”s and “d”s make the name visually stunning.
See the full case study at the link below!
https://hoodzpahdesign.com/portfolio/odds-on-vc-brand-identity/
brand identity
branding
collateral
color
hoodzpah
logo
logo system
messaging
naming
social media
tshirt
typography
website
View all tags
Posted on
Aug 14, 2020
More by Hoodzpah View profile
Like