El Medio de Medios

This project was created in order to re-design and existing product and changing its format to a digital magazine-like product.

I developed the lifecycle of the product based on user research of current consumers. I also defined the look and feel, and designed the website

After the ux research and some surveys of existing users, we are now working on a new way to create and display this pdf file, so I'm also creating an internal tool that matches the algorithm of the new website. The goal is to monetize and digitalize the pdf.

Our target are babyboomers so I decided to create a brand identity based on nostalgia, old comic books like Mafalda and Tin Tin, newspapers, and cigarette packs (red Marlboros to be specific).

You can check out the website here:
https://www.elmediodemedios.com/