Compelling and Moving – A Guide to Motion Design Principles

Motion has a profound impact on the UX of digital products. If interface elements fail to exhibit motion design principles, the results are jarring. In the context of user interfaces, motion is more than a visual garnish. It is a compelling force that bolsters usability and extends the reach of design communication.

https://www.toptal.com/designers/ux/experimental-product-design?x=d