Retype Project - Google Creative Sandbox

The briefing from Google Creative Sandbox was to reduce the analfabetism in Brasil. http://www.creativesandbox.com.br/

We came up with the ideia of generate a typography, based on children calligraphy and apply it to the subtitles of videos from youtube.

See the video below:
http://vimeo.com/80797006 (portuguese only)