Horween Leather Co. | Identity & Logo Design
I decided upon myself to start recreating logos especially one's that could use a bit of a facelift in terms of brand recognition and keeping up with the competition.
I love the badge concept, as I wanted to keep the heritage of Horween Leather Co. (https://www.horween.com/) as well as give it some life with a subtle change of serif. Copperplate was the perfect choice for this job. Will be posting a couple other versions.
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badge
badge design
badge logo
brand identity
brand identity design
chicago
leather company
leather logo
logo
logo design
rough logo
super elipse
usa
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Posted on
Dec 17, 2020
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