Ford Pipe Organ Builders Branding

Ford Pipe Organ Builders is a new, Sydney-based business — with more than 30 years experience in its field — building new bespoke pipe organs, restoring instruments from the late 19th and early 20th century, relocating instruments and performing electrical control system upgrades and replacements of instruments.

When Rodney approached me for a new brand, I was instantly excited. For those of you who don’t know, my husband James is an organist, so pipe organs are something I’ve become quite familiar with over the years. They are an incredibly complicated setup behind the scenes – there’s still so much I don’t know about the world of organ music.

During the discovery phase, it became clear that Rodney was a true craftsman—the way he spoke about his work was authentic, assured and quietly passionate. I learned that he has been practising his trade for more than 30 years, resulting in a skillset so polished that you can’t help but admire his profession and the beauty of the tradition behind it all.

Rodney showed me some of his technical drawings, and besides the incredible attention to the finer details, what struck me was the bespoke nature of his designs. Every single project is unique and tailored to the specific needs of the client, whether they are a private customer or an orchestra.

So, to have the opportunity to learn more about the ‘king of instruments’ from a builders’ perspective was fascinating.