Mindful Chef Scribbles
These were very early scribbles trying to get the right energy… I guess they are all pretty similar but too much of angle or too flamboyant and the spirit/mood for the brand is gone.
These are only crude auto traces of scans and many had letters or letter combinations replaced. I wish my handwriting was more fluid… but has improved hugely over the last 5-10 years.
It took 4 stages to get to the final artwork. See the final one on my site: https://robclarke.com/work/mindful-chef/
branding
calligraphy
hand drawn
hand lettering
identity
lettering
logo
logotype
script
signature
sketch
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Posted on
Feb 5, 2021
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