WAABI - A simple, rustic yet tasteful lifestyle brand identity
š±š Got an opportunity to work on a fun brand identity project for a friend. Earthy tones, line art and simplicity were some of the key ideas that were kept in mind while designing this brand identity.
Taking from the Japanese concept of Waabi Saabi, a world view or aesthetic centered on the acceptance of transience and imperfection, birthed Waabi, the vision of a simple, rustic yet tasteful lifestyle. Paying heed to mother earth's calling, Waabi represents a journey back to our roots, with a vision to attain harmony, a state of balance in disruption, with sustainable abundance at its core.
To check out more of my work and to download free mockups visit www.ravijava.com
brand design
brand identity
design
earth tone
ecological
ethical
graphic design
green branding
line art
logo design
pastel
presentation layout
sustainable development
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Posted on
Feb 6, 2021
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