Blockbuster Redesign

Here's my shot at redesigning the Blockbuster logo based on if the business was revitalized as a streaming service. My thoughts were to update the type, rework the ticket stub element, and have a responsive version of the logo that simplifies down.

The Blockbuster streaming service strategy would be like bringing the movie theater home. Users would be able to stream movies at the same time that they are released and shown at the theaters. In addition to this the service would have thousands of movies and TV shows that could be streamed, keeping in line with the legacy of Blockbuster Videos having an extensive catalog for everyone.