Rebrand - Sunrise Cycles

Sunrise Cycles, located in Hampton Roads on the coast of Virginia, is one of the regions most prominent and popular motorcycle dealerships. Established in 1983, Sunrise Cycles has evolved to offer not only the highest quality motorcycles, they also offer watercraft, ATVs, and much more. They are an authorized dealer for Yamaha, Kawasaki, Suzuki, Victory, and Jet Ski.

The owner of the company approached us with goal of updating the company’s image through the creation of a new logo, shirts, collateral and an ad to run in a publication. Their shop caters to a range of clientele including sport bike riders and cruiser riders. Sunrise Cycles expressed that they wanted to reach both of these markets equally while having an easily identifiable motorsport feel. After multiple rounds of revisions and concepts, we landed on the logo displayed above.

You can check out the full case study at the at the attached document or on my Behance page at http://www.behance.net/jarrettstanley

Enjoy!