RB ambigram

After sleeples and highly productive week, here is my project in a 2nd round of Rising Star contest.

Logo mark for "Rudy & Billy" wine brand that is distributed in beer bottles. Target audience is 18-30, trend setters, early adopters („hipsters/surfers“), who don’t prefer beer but wine is too complicated product for them. The brief also asked for rebelion against wine clichés, so the idea of turning ambigram upside down means turning wine clichés upside down.

I will show more soon...