Virtual Credential Campaign. Club LA NACION.

Virtual Credential Campaign

Club La Nation is the service company of the newspaper La Nación, one of the most important in Argentina.
They called us to develop a 360 campaign for the launch of their digital credential. The challenge involved communicating a change in culture and functionalities in the On-line and Off-line scene to invite and inform about the new proposed benefits and uses.
The project was proposed to highlight the digital aspects of a credential through elements encoded with the global identity of the company and linked to an imaginary UI and UX universe. The result was a 360 action of great media impact and strong personality.
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Full Project:
https://www.behance.net/gallery/120416459/Virtual-Credential-Campaign-Club-La-Nacion