American Seating Furniture

I had the pleasure of re-designing one of the oldest and most reputable furniture companies in the US: American Seating. They have two main sections, Architectural Environments & Transportation which are color coated accordingly.

The design is bold and edgy, which is something I thought their brand needed. This updated branding will now be reflected in their corporate identity as well.

Fun fact -- Rosa Parks was sitting on an American Seating bus seat :)