Virtual Gift Configurator Concept

This is a concept of a configurator for virtual gifts. It's meant to make the give away of virtual goods like download movies or albums more appealing and traditional. You can set up the appearance of the present along with other gimmicks like a video message. Settings are then visually stored into a gift card. Scanned with the respective app, the gift is then brought to life.
I've made two videos for a demo of the configurator as well as a visualization of the virtual reality app.

Thanks @Jacob Säwensten for your browser window freebie ;)