This Way | Booklet Design

The Client

ThisWay is a life mentor service that helps people that are feeling lost in life and point them in the right direction. The main platform that ThisWay was going to be used on, is as an app, website (desktop & mobile), as well as possible stationary printing.

The Design

I wanted to design a booklet as one of the main mockups for this brand, as this would be a great tool to send out to potential customers to inform them about the brand and how they can benefit them. From a design point of view, it also gave me a lot of opportunity to figure out how the pattern, brand voice and typeface would work across different shades of colours and spaces.