Zara - UI/UX Concept Layout

Did you know that the global fashion eCommerce market is predicted to reach $713 billion by 2022, according to Statista?

What does this mean? Brands need to up their game and improve the user experience (UX) on their websites as well as the user experience of the overall purchase to meet the expectations of this highly demanding market. 20.4% of US shoppers who are buying fashion items online do that at least once a week. Online shops need to adapt to these frequent online shoppers and their purchase journey. Brands will continue to invest more and more in customer loyalty, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.

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