Eves & Sons Barbers Ampersand Mark

Secretly, one of my favorite parts of the Eves & Sons Barbers identity is the custom #ampersand (&) I drew to replace the more archaic one (Et) the #lydian #font comes equipped with. I felt the default looks too similar to the S characters that sit above and below it in the logotype construction, and the new one just feels more familiar and modern. Plus this bespoke element can be used to uniquely identify the brand in social profiles and such.