DOPA - Motion Language

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I’m beyond excited to share this new work for DOPA.

The Department Of Pro-Activeness is a podcast by Alex Normanton around creative wellness. A brand created to enable candid conversations around specific topics like fear, self-doubt, failure, mistakes (to name a few), and ultimately to facilitate change.

Calango was approached to enrich the existing brand identity with a unique motion design language. The goal of the project was to deliver a flexible system that went beyond a simple animated logo. Human nature itself has been at the core of the design process. As humans, we are always in a state of flux; constantly evolving, changing, developing and growing alongside the ideas we create. This design solution allows the geometric letterforms to shape-shift with versatility and ease.

The motion language for DOPA is minimal and captivating in single colour whilst vibrant and playful in full colour. Geometric shapes can either work as a standalone device, adapt to different formats or become a huge living background when cropped. And when used as a mask, it reveals different parts of an image in a seductive way. It can animate in and out, be contained in an infinite loop and even morph back into the DOPA monogram.