Cargo Identity Exploration

For this project we wanted to focus on creating an identity which felt rough, real and urban, collaborating with an incredible team to create a new social shopping experience. The way video is created rough and raw our identity needed to reflect that, real people creating real content and products.

We hand drew, painted, sketched 100's of versions using as many mediums and techniques we could think of, this is a small selection of some of those creations. From here we refined the identity can you tell which one we choose.

If you're wanting to tell a new story with your brand we'd love to hear about it. which not get in touch hi@gravita.co or checkout more of the stories we're helping to tell. www.gravita.co