Sixth Man: Rise of the Big Blue Nation Branding

Brand identity and visual language was created for a documentary about Kentucky basketball fans. Due to licensing issues, the look needed to be as close as possible to Kentucky Basketball without using the official UK branding.

Coach Calipari always refers to Kentucky fandom as "blue dust". To give context, he talks about once you get the blue dust on you, you can't get it off hence. I referenced this in the design.