Sixth Man: Rise of the BBN posters

Multiple posters were created to promote the documentary. The concept was that everyone is "the sixth man".

Five different posters were included with different people behind the logo including a former coach, a Miss America from Kentucky, a pastor and a coal miner.

A point-of-purchase and social campaign was pitched with a cardboard standup of the logo in stores encouraging fans to take their photo behind the logo and hashtag #IAmThe6thMan.

The visual language here is that the people behind the logo can be interchangeable.