BBD Muqabla 2021

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Hello everyone! I am very excited to share that this year for The Big Billion Days sale on Flipkart, we launched BBD Muqabla - an interactive game with a storyline that centered around the festive season and celebrities.

The objective was to increase engagement during the intrigue period of the sale event, and we saw 3.5mn players participating in this game over the span of 20 days and who won exciting rewards for completing levels in the game. There are more things planned to make the shopping experience in India more exciting and fun!

Stay tuned and follow Flipkart for more updates.